New Sales Manager Joins Ziemann Holvrieka to Spearhead Business Expansion in Mexico
Saltillo, Coahuila, México – June 19,2024 – Ziemann Holvrieka, a leading provider of tanks and process technology, proudly announces the appointment of Michelle Mayorga as Sales Manager for Mexico. In her new role, Michelle will focus on supporting customers in the region by offering high-quality tanks and process technology solutions tailored to the brewing, juice, beverage, and other industries. Michelle will also provide sales support for teams responsible for Latin America and will extend her assistance to sister companies Briggs of Burton and DME. Furthermore, she will oversee services, maintenance, audits, and spare parts procurement to ensure the utmost satisfaction of clients.
A subsidiary of Ziemann Holvrieka, Ziemann Holvrieka Liquid Process Technology México S.A. de C.V., is delighted to welcome Michelle to its team based in Saltillo, Coahuila, México.
Andreas Marz, Head of Sales Americas of Ziemann Holvrieka GmbH, expressed his enthusiasm about Michelle’s appointment, stating, “We are happy to have Michelle on board. Her long-term experience in technical sales and commodity trading in various bio-based solutions industries will enable us to serve our customers in this region with solutions from the region.”
Michelle Mayorga brings a wealth of experience to her new role. With over 20 years as a Commercial Manager specializing in value-added ingredients technical sales and commodity trading for the food and beverages industry, Michelle has worked closely with global players in the sector, including those in the brewing, baking, confectionary, dairy, pharma, infant nutrition and personal care industries.
Commenting on her appointment, Michelle stated, “I am used to being the bridge for European companies to Mexico and Central Americas, doing local business. I am looking forward to developing business opportunities that no one has tried before, especially in new industries. This means adapting solutions to cater to diverse business needs. I have long-term experience, but now I aim to approach things differently by leveraging the high-performance team that we have at Ziemann Holvrieka.”
Michelle holds a degree in International Business, which she completed in 2003. In addition to this she achieved her diploma in Management Skills Development. Her expertise lies in bringing/importing solutions from abroad to local markets, thus adding value for industries beyond Ziemann Holvrieka’s current focus.
