Mexico

A thriving region for the brewing industry

Mexico's beer brewing industry thrives in an incredibly attractive market, boasting a significant market size and immense growth potential.

$25.9 bn

Expected revenue in 2025

68 liters

Annual beer consumption per capita

40 m hl

Beer export per year

The potential

With an annual beer consumption per capita of approximately 68 liters and a population exceeding 132 million, Mexico presents a substantial and enthusiastic consumer base. As the world’s largest beer exporter and fourth-largest beer producer globally with annual production of 134.7 million hectoliters, Mexico’s robust production capacity caters to both domestic demand and export opportunities.

The region has attracted substantial investments from major global players, with the Mexican beer market now valued at US$18.2 billion and expected to reach US$22.7 billion by 2027, growing at a CAGR of 5.7%. Supported by Mexico’s overall economic growth, the beer industry is well-positioned for success.

Additionally, Mexico’s strategic location enhances its appeal, providing access to key markets in North America and Latin America, with beer exports valued at approximately US$5.6 billion annually. The premium beer segment is showing particularly strong growth at 8.3% annually, outpacing the overall market. This combination of favorable economic conditions, a thriving market, and strategic advantages makes Mexico an exceptional destination for breweries looking to establish a successful presence.

(sources: https://www.statista.com/outlook/cmo/alcoholic-drinks/beer/mexico)

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Ziemann Holvrieka in Mexico

At Ziemann Holvrieka, we bring extensive experience and a comprehensive range of services to Mexico’s brewery industry. As a proven leader, we offer turnkey solutions, from idea to conception, financing, and construction of brewery plants. In January 2025 Ziemann Holvrieka opened a new production facility in Ramos Arizpe, Coahuila, Mexico to strengthen the local manufacturing and expand our market presence.

For many decades, Ziemann Holvrieka has established itself as a reputable and trusted partner in undertaking significant brewery projects for renowned beer brands. One notable example is our collaboration with Constellation Brands in Piedras Negras, where we successfully delivered a state-of-the-art plant with an impressive capacity of 30 million hectoliters. Managing and coordinating a large-scale project of this nature demands effective teamwork and organization. At Ziemann Holvrieka, we excel in precisely coordinating every step and supervising a workforce of more than 1,000 individuals. Our experience and expertise ensure seamless collaboration and efficient progress throughout the project and extends to modernizations and expansions of existing brewery plants, optimizing output and capacity.

Through our extensive experience and successful completion of projects in Mexico, we have developed strong intercultural competences, enabling us to navigate and understand the nuances of the local business landscape. At Ziemann Holvrieka, sustainability is not just a buzzword; it is an integral part of our approach. We prioritize eco-conscious solutions, implementing practices that minimize environmental impact while maximizing operational efficiency. With our deep-rooted commitment to excellence and a dedicated workforce, we consistently deliver exceptional results for our clients in Mexico’s dynamic brewing industry. Our collaborative approach, combined with our industry knowledge and unwavering focus on quality, ensures that we exceed expectations and drive success in every project we undertake.